I build with
taste and ship
with intent.
8 years of product experience taught me what makes a product stick. Now, I'm building in the open, combining product strategy with the execution speed of AI. I believe the best products are a mix of brutal honesty, sharp strategy, and a bit of soul.
See my workFrom idea to shipped
product
Consumer AI Apps
From concept to App Store. I design, build, and ship production-ready mobile apps powered by generative AI.
MVP Development
Product strategy to prototype to production-ready app, delivered fast. Zero to one so you can validate quickly.
SaaS & Web Platforms
Full-stack web platforms with AI integrations, user flows, and growth loops baked in from day one.
Product Strategy
Roadmap planning, GTM strategy, and growth frameworks informed by 8 years of shipping products at scale.
Recent projects
Pause
iOS App
A voice-first mindfulness journaling app that helps you slow down, reflect, and process your thoughts through guided spoken prompts. Built with the belief that speaking your mind is more honest than typing it.
View on App Store
Love Doodle
iOS App
Send hand-drawn doodles straight to your partner's home screen widget. No filters, no feeds, just raw, playful expression delivered the moment you draw it. A little love note that lives on their phone.
View on App Store
Instameals
iOS App
Extracts structured recipes from Instagram reels and posts. No more screenshots of ingredient lists or rewatching videos while cooking. Paste the link, get a clean recipe card with ingredients, steps, and timings.
View on App StoreDogFoodMe
Web Platform
A startup validation and beta testing platform. Founders submit an idea, get an AI-powered analysis on complexity, competition, and willingness to pay, then connect with pre-vetted beta testers for real user feedback before writing a single line of code.
Visit WebsiteThe journey so far
Building Alfie & Tara, a premium pet clothing and grooming brand. Think stylish, runway-ready clothes and medical-grade grooming products for pet parents who treat their pets like babies.
Building AI-powered apps (Pause, Love Doodle, Instameals) scaled to 150+ users. Created dogfoodme.com, a startup validation and beta testing platform.
Led the product roadmap for Growth for Health vertical → Launched cohort-based dynamic landing pages to boost conversion by 4% → Revamped the renewals journey to boost conversion by 3%. Led Travel vertical (International Travel Insurance, Visa Assistance & Annual Travel Pass) from scratch into a ₹50 Cr business with 35% lead-to-sale and ~130% YoY growth. Conceptualised "Zero Risk Purchase", now an ACKO moonshot project with 100+ merchants and 7% conversion improvement for partners.
Scaled tele-consultation platform: 30% growth in 4 months, NPS from 55 to 70. Improved order fulfilment rate by ~40%.
Sourced & screened 150+ companies. Shortlisted 3 for investment committee, leading to a $1M deal in Drishti.
Offered a lifetime membership of Golden Key International Honour Society. This membership is offered to the top 5% scorers of Delhi University.
Have a product or design
challenge? Let's talk.
I'm open to collaborating on product strategy, UX thinking, and building things from zero to one. If you have an interesting problem, I'd love to hear about it.