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Instameals

Turns Instagram cooking reels into structured recipes. Share a reel, get a clean card with ingredients, steps, timings, and macros.

Year
2026
Built with
Claude Code · Speech to text · AI cleanup layer
Proof
App Store
Sharing an Instagram reel to Instameals from the iOS share sheet
A structured recipe card with ingredients, macros, and preparation steps
Today's meal plan with breakfast, lunch, and dinner plus macro totals
Share a reel, get a card, plan the day.

The idea

I saved hundreds of cooking reels and cooked almost none of them. The recipe was trapped inside a 30 second video. Meanwhile, every meal plan app kept serving me AI-generated meals I did not want. The innovation I actually craved was already on my Instagram feed; I just needed it in my own plan. And when my cook asked what to make, I wanted an answer, not a scroll.

How I built it

  1. 01

    Extraction, not generation. An API pulls the reel's caption and audio. The audio gets transcribed. Most recipe detail lives in one or the other, and they disagree constantly.

  2. 02

    An AI layer cleans it up. The raw caption plus transcript go through an AI pass that reconciles them into one structured card: ingredients, steps, timings, macros. That layer is the app.

  3. 03

    Plans from your saves, not from a model. The daily meal plan is woven from recipes you chose to save. The AI arranges; it does not invent. That is the whole difference from the meal apps I abandoned.

  4. 04

    Settings as a sentence. No sliders, no macro spreadsheets. You type what you want, like the line below, and the plan bends around it.

The best settings screen is a sentence
"I want 100g of protein each day."

What I'd tell another builder

Build the pipeline for the disagreement case. Captions lie, audio mumbles, and some reels never show text at all. The product is only as good as the reconciliation pass, so I spent my time there and let Claude Code write the plumbing around it.

Next build

DogFoodMe